We can trace the origin of Beyond the line back in 2000 when Olivier Baillet started training for triathlon, although we can go as far back as 1977, when Olivier swam his first laps in the local squad of his native village in France, thereby sparking an unquenchable love for swimming and for endurance sports in general.
Olivier Baillet: "When I took on triathlon in 2000, it was a very small sport. Internet was not big either, triathlon coaches were mainly former running and swimming coaches recently self-proclaimed triathlon coaches. Granted, they knew more than us, the athletes, but not much more, in fact. There was just not enough history, not enough testing, not enough athletes, yet. It does not mean that there were no good coaches back then, but they were rare, and worse of all, there was no way to know who they were.
Living in NYC at the time, I started training with a swim squad of former college swimmers, a running team based in Central Park and a group of cyclists and triathletes for the Saturday long rides in New Jersey. I was doing intensity training every day, sometimes twice a day. I didn't know any better, until I stumbled into Joe Friel's "Triathlon's Training Bible" in fall 2000. I read the book, from the first to the last page, in a week... and I re-read it once... and again... and again. I spent November and December 2000 progressively sharpening a training programme for Ironman Lake Placid in late July 2001. On January 1, 2001, I started and followed the plan religiously, as if it was imposed by a guru, while it was just me ordering myself to do thing. The rest is history as I did 9h51 at my first attempt at the Ironman distance, 15 months after buying my first bicycle, and qualified for the Ironman World Championship in Kona, Hawaii, in the process.
That drew a lot of attention and I started to get contacted by fellow athletes asking for advices. It didn't take long before I realised that there was a need in the market as most athletes knew much less than me who, after all, had only read one book. Over the years, I continued refining my training skills, testing, again and again, training protocols, training tools, gear, nutrition fads, etc. It is a never ending process, as the amount of knowledge for the sport has been growing exponentially... as well as the background noise of antithetic theories and skewed commercial interests".
Our Mission Statement
Olivier Baillet: "Beyond the line's mission statement is crystal clear:
We want to provide the coaching business, the source of information, the solution provider that I looked for during 15 years -as an athlete and as an executive- and that did not exist at the time
I aim at providing taylor-made training plans and specific guidance on all triathlon and endurance sports-related topics, as well as giving access to a team of motivated professionals with similar mindset, in the field of nutrition, mental training, osteopathy and strength training. This is that structure that I am currently in the process of building. Each time I have a new idea, a new lead, I go back to my athlete's condition, thinking: would this add value to my quest for being faster, stronger, more efficient ? By the way, I am still competing, as I did two Ironman in 6 weeks in early 2015 and swam 80k over 5 days for a charity event in late 2014.
The condition of most of my clients is similar to what was mine for years: type A dedicated and successful professionals, having to deal with high stress, business trips, client dinners, late confcalls, juggling with family obligations and social life. I know who they are, what they are going through, their constraints, their aspirations, even their fear... I am one of them, which is probably one of the assets that differentiate me from most triathlon coaches".
"I believe that to be genuinely successful, one needs to stick to one's principles. Just like I use my mission statement as a guide for Beyond the line, I make sure that my principles remain at the root of the business I initiated.
The word integrity evolved from the Latin adjective integer meaning whole or complete. Integrity is that inner sense of "wholeness" deriving from qualities such as honesty and consistency of character. I aim at acting according to my values, beliefs and principles, as a guide for my life and my business.
I spent almost 20 years in the Corporate world, including several positions requesting extreme professionalism, such as the Regional Head of Internal Audit when I had to deal with approximately a dozen of national banking regulators. I aim at bringing this level of professionalism to the coaching industry.
I graduated from a Master's in Management in 1994 and more recently (in summer 2014) graduated from the Sports Management module of IE University Executive MBA programme (overall grade of A-), with a major in Entrepreneurship. All this also contributed to elevate my level of professionalism.
I have a clear vision of what I want Beyond the line to be, but I value synergies that come from cooperation and only envisage Beyond the line as part of a web of interactions with other qualified and successful people and businesses.
I left a comfortable career in banking to create something that did not exist, not to reproduce an already existing model.
With Beyond the Line's clients -Individuals and Corporates- our Endurance Village, our sponsors and partners, we are cooperating to create and offer better services and added value at all levels."
The rationale behind the name 'beyond the line'
Most people get obsessed with the finish line, especially the high achievers wanting to do their personal best on an ultra long distance race. They often overlook the value of the progressive transformation undergone during the months of training, the people met along the way, the discovery of one's inner self, the whole journey. There is so much more beyond the line than there is just at the finish line. We are here to remind it to our athletes and help them operate that shift in their life and become what is called 'lifelong athletes'.
The rationale behind the catchphrase "Endurance coaching and consulting"
We also work as consultant in many aspects of the sport, such as product development and product testing, new projects like setting up training camps facilities, race organisation, etc.
Finally, our services for Corporates qualifies as much as 'consulting' as 'coaching', as we approach our Corporate clients with an open mind and make sure to provide them with the taylor-made solution that the management team and the employees need for their wellness and productivity, as qualified consultants do.